Sorry to align a very important issue to a cheesy soap, but I was absolutley outraged when watching hollyoaks at the weekend, that when a girl went on a bad date with the football obsessed liverpudlian bloke, and when she left he called her a lesbian, basically because she doesn't fancy him. I think its crazy that a soap should make it seem as though this sort of language is acceptable. And I think it does stem from the same sort of culture that makes the sort of thing you're talking about be treated so casually.