St George's Day

[emmelinemay]

A government minister has admitted that the government spent a mere 230 pounds promoting St George's Day over the last five years.

Comments

A Publican Speaks

[blonde-venus.livejournal.com]

A couple of real ale companies have been trying to push the whole St George's Day thing for the last few years. We get a load of marketing bumph through every spring. Problem is of course that real ale is a minority drink and has very limited appeal. April 23rd is a bit early for Pimms as it's likely to be freezing cold and pissing down. My vote is for Gin but I don't think any company would want to be associated with heavy consumption of a hard spirit (whereas Guinness is pretty weak and you have to drink a lot of it to do yourself any serious damage).

Re: A Publican Speaks

[emmelinemay.livejournal.com]

I did think Gin - it seems a very british drink.

The only other thing I could think of would be a tea sponsor, but that's not as much fun.

Re: A Publican Speaks

[blonde-venus.livejournal.com]

Erm ... maybe gin mixed with cold tea? You never know, it might be nice! I might try it later!

Re: A Publican Speaks

[emmelinemay.livejournal.com]

You could call it an English Iced Tea...

Re: A Publican Speaks

[emmelinemay.livejournal.com]

Or a St George's Iced Tea!