Adventures of the Dread Pirate Emmeline May

A couple of real ale companies have been trying to push the whole St George's Day thing for the last few years. We get a load of marketing bumph through every spring. Problem is of course that real ale is a minority drink and has very limited appeal. April 23rd is a bit early for Pimms as it's likely to be freezing cold and pissing down. My vote is for Gin but I don't think any company would want to be associated with heavy consumption of a hard spirit (whereas Guinness is pretty weak and you have to drink a lot of it to do yourself any serious damage).